Email marketing is one of the best ways to market your business and connect with your clients. In this article, you’ll find some great list building tips that will help you get the most out of your affiliate business and your email marketing.
How do you start building a list? First, note that the email list is THE most important element of any email marketing campaign. Without a list, you don’t really have a campaign. And if you haven’t built your list correctly, your campaign could really suffer because of it. (Yes, some affiliate marketers don’t have lists and merely send traffic straight from online PPC ads to merchant product pages. However, they are truly missing out in a big way as a result of not having that traffic on their own email lists to contact repeatedly).
So here are some basic list building tips to help you get started:
Firstly, you should make it easy to sign up to be on your email list. Make sure that it is easy to find on your website. The easier it is for people to see that you have a mailing list, the more likely they will be to sign up for it.
If you have a shopping section on your website or an online contact form then you should ensure that you have a checkbox of some kind where people can opt into being on your mailing list straight for these. As they are already putting their details into your site, you can both kill two birds with one stone.
Another great list building tip is to make sure that you guarantee your reader’s privacy. Internet privacy has always been a questionable issue and you want to make sure that your clients feel safe and secure with giving out their details to you. The simple words “Important: We Respect Your Email Privacy” placed below your optin forms can do absolute wonders to increase your email optin rates.
You can also consider telling your subscribers how often you will be sending messages to them when they sign up. Or, give them the opportunity to choose how often they get updated, and what sort of updates they receive from you. Admittedly, not many marketers do any of this, but it could possibly help your optin rates. The secret, as always, is to test with such a message and without, and then see what effect its presence/absence has on your optin rate.
People like to feel like they are in control of how many advertisements and updates they receive. And no one likes to be bombarded by a huge volume of emails. If you do this, they will undoubtedly unsubscribe, or at least delete them all, never having read them in the first place. Hence, another idea you could implement is to have a SECOND email list that you email to less frequently. Then, when people come to your unsubscribe page to take leave of you, place a message there “selling them” on the idea of merely moving to your less frequently mailed list. That way, at least you keep the subscriber in some form without losing the person altogether.
A powerful list building tip, one that you will see literally everywhere these days, is to give something away. The most successful sign-ups come from campaigns where the subscriber gets something for free. It can be a coupon, a free report, an ebook, a piece of software – it doesn’t matter what. People like to feel like they are getting something for their time, especially something free. Make sure that it is clear that they are also signing up for your mailing list with this gift and that they can unsubscribe later should they choose to do so.
Finally, perhaps the most important list building tips: You should always keep your email list permission-based. You can send your contacts an email asking them if they would like to be involved on the list, and you have to make sure that you have an unsubscribe option as well. This is called double-optin, i.e they opt in once via your site optin form, and then they are sent an email that contains a link, which they must click, to confirm that they really wish to do so.
This does add to your security against spammers joining your list by using other people’s email addresses. It can also increase the ultimate quality of the subscribers themselves (since they had to do one more step to join). However, you will also lose valid optins via this process since many people will never confirm, or maybe never receive the confirmation email. Hence, a lot of affiliate marketers prefer single optin, i.e. the sign-up via the website only.
These are basic tips and guidelines for starting with email marketing. If you implement them, your affiliate marketing results will improve as your list grows over time.