Google Adwords remains one of the most powerful PPC methods for driving traffic to any offer.
The key to this strategy is to improve what is called the quality score in Adwords; the measure that Google makes of the quality of your landing page and website. The quality score in Google Adwords is the basis for measuring the quality and relevance of your ads and directly effects your keywords minimum cost per click and your search results placement.
The quality score is determined by a number of factors, including your ad’s CTR (click through rate), the relevance of your ad’s text, the performance of your ad historically and the quality of your landing page.
It’s very important to have a good quality score in Adwords because this determines the minimum bid for your ad. If you have a good quality score in Adwords you will have a low minimum bid and it will cost you less to use Adwords. The worse your quality score, the more you will pay for the same position placement of your ad.
You can improve your quality score in Adwords by producing a website that is multi-paged and contains a lot of content. Now, this in itself sounds like a pretty simple tip, but you can’t just add a whole lot of content for the sake of adding content – you have to make sure that you provide it while still keeping your visitors flowing through your site in the manner that you want to do.
You can add links at the bottom of landing pages. ‘Contact us’ links, ‘privacy information’ links, articles links, these links all go to separate pages on your site. Now all of a sudden you have a content filled site. Also, these links are no longer optional but rather mandatory for a site to be used with Adwords.
You can make money from your article pages by including affiliate links or by adding Adsense to them. For this to work and to improve the quality score in Adwords it has to be relevant information – otherwise it really is just pointless. You need to ensure first and foremost that your landing page is optimized for both your search term and for your Adwords listing.
You need to make sure that all of the words that you use in your adwords ad are used on your landing page, this might mean you have to make numerous different landing pages, one for each ad or adwords group. That might seem annoying, but to optimize and improve your quality score in adwords – there is just no arguing the matter – it just has to be done.
Another thing you should do to improve your quality score in adwords is to make sure that your site is optimized for organic search engine listings, i.e. the search engine listings in Google, Yahoo and Bing etc. that are not of the pay-per-click kind. It will boost your relevancy from a quality score point of view as well as an SEO point of view, and it will ultimately help you create more revenue.
You need to improve the flow of traffic into your site and through your site and protect yourself from further changes in the quality score algorithms in the future. The best way to do that is to optimize your site so that it accesses all pay per click and organic search engine listings.
Try out these tips on improving your quality score on adwords, it might take a while for Google to turn it around so that it is in your favor again. Just be patient, or alternatively if you can’t be patient you can request a manual review from Google and see how the changes you have made are going to affect your future quality score.
Cover all your bases, it’s just the smart thing to do.